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From days to minutes: rebuilding content publishing

Turned a manual, days-long publishing process into a guided UI that takes minutes and no longer needs an engineer.

The problem

Publishing new content was a manual, multi-step process. Each release took days, involved several hand-offs, and depended on an engineer to carry it out, so small mistakes were easy to make and slow to catch.

What I did

  1. Walked through the existing process with the people who publish content and mapped every step.
  2. Separated the steps that need human judgment from the repetitive ones that could be automated.
  3. Designed and built a UI that guides editors through publishing, with checks along the way so problems surface before anything goes live.
  4. Automated the remaining steps behind the scenes.

The result

  • Publishing takes minutes instead of days.
  • The content team publishes on its own, without waiting on engineering.

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